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About Flowform Coaching

We believe that everyone is an athlete and we are all designed by nature to achieve amazing things. Regardless of age, current fitness or racing ambitions, we at Flowform are committed to helping everyone reach their own level of personal excellence. It doesn't matter whether your goal is to become a Cat. 1 bike racer, win an Ironman triathlon or complete your first century ride. What matters is your desire to reach your goals and more importantly, embracing the process of getting there.

Finding Flow
Success in any endeavor requires sustained, persistent and perfect practice; and the characteristics that separate the overachievers from the underachievers is the ability to find pleasure in the preparation, fulfillment in the due diligence. Our aim is to help you exceed your own expectations by disconnecting from them and connecting to the process of improvement.

 

You Are Not a Template
We cater our services and training plans to revolve around your life, not the other way around. 

We approach the relationship with each client differently and on a unique basis that takes into consideration the balance between mind, body and life commitments. We cater our services and training plans to revolve around your life, not the other way around. We realize that a healthy and successful athlete develops and flows from a healthy and successful person, and we aspire to develop the complete athlete through both physical and mental personalized training.

All of our training programs start with a lengthy interview with you to understand your goals, understand the specific endurance and technical needs of your sport , and learn what has worked and what has not worked in the past. We typically have you complete a VO2 Max - Threshold Test to get a baseline physiological profile of your current fitness level. This test can be performed right here at the Southern California Endurance Lab. From there we create a customized training plan that is adaptable and specific to your needs.

Where Experience Meets Cutting Edge Knowledge
Power measuring devices are the current state of the art in cycling training tools and provide a wealth of data to help understand human performance. But data without the knowledge or the tools to interpret it is useless.

Power data software analysis forms the cornerstone of our Power Package coaching system. We believe power analysis is such an important tool for cyclists and triathletes that we include the free use of a Powertap power meter for every Power Package client. If you are not a Power Package client, and do not currently own a power meter, we encourage you to try one by renting from ARB Cyclery. We believe this will convince you to make the investment in a power meter for yourself.

We seek to target and build upon an athlete's strengths and improve upon weaknesses.
Once you're riding with a power meter, you just send us the file and we take care of the analysis: determining your relative strengths and weaknesses with a Power Profile, gauging your improvement in key metabolic categories, analyzing tactics and pacing, and predicting and planning your peaks for important events based on software analysis of your overall Chronic Training Load. This is designed to bring out your personal best and results you can see. 

Each athletic event and each person is different. All of our coaching packages are designed with the individual in mind. We seek to target and build upon an athlete's strengths and improve upon weaknesses. Our packages and training methodologies are customized for the specific athlete and his or her specific cycling or triathlon discipline. 

See Coaching Packages Offered by Flowform
Focus and the Pursuit of Personal Excellence
Physical training can only reach a level of success if the mind is focused. We've honed an approach that improves motivation and helps each athlete reach their own individual state of Personal Excellence through improving focus, commitment, mental readiness, positive images, distraction control and ongoing learning. To this end, we stay engaged with our clients and make use of frequent communication and feedback.

Saul Blau, MS
Barrett Brauer

Q&A with Coach Barrett Brauer

Barrett, please give us a brief synopsis of your background. Sure…I have been coaching for five years in an official capacity but have self-coached for over 10 years. I have competed in many endurance sport disciplines over the years, including road racing, mountain biking, running and triathlon. 

Tell us a little more about yourself outside of the coaching profession. I'm single and, in addition to cycling as my passion, I enjoy cooking, artisanal foods and wine, and am involved in the Slow Foods movement. In my spare time, I'm either reading tomes on physiology or training, or reading history. I'm a former high school teacher, and saw the allure of teaching and imparting my knowledge and passion for endurance sports to people who are motivated to achieve their own athletic goals. 

Do you have any coaching specialties? I am well-versed in the use of power meters and have received Power-based training from USA Cycling. While many cyclists already train with power, more and more triathletes are beginning to ride with power meters for the bike portion of their workouts and races. In addition, I work to successfully incorporate fitness training with sports psychology techniques and nutrition to train the mind, body and soul. 

Barrett, give us some more insight into your background and how this has shaped your coaching philosophy. What makes you unique? I bought my first serious mountain bike back in college in 1990, and was instantly hooked. I immediately gravitated towards climbing and began pushing my limits and looking for more challenging hills to climb, which in turn evolved into the thoughtful pursuit of better ways to become a fitter cyclist. (I still have a sizeable collection of cycling magazines circa 1993-1996 with bookmarks to training articles.) I starting racing the NORBA circuit in 1997 and branched out periodically into road and marathon events, but I was always more enamored with the training process itself and competing with myself. Podiums are nice as an end result, but I fell in love with the journey. This is what drives me: the curiosity to discover new and better ways to train, not just the physical, but all aspects that affect human performance, including the mental.What I've discovered over the years is that there are many different philosophies with regards to the ideal way to train, often at the polar ends of each other. The science of exercise physiology and schools of thought change over time too, so what once may have been considered a training no-no (zone 3 "no man's land"), is now the new buzzword ("sweet spot training"). The one constant to remember is that all streams lead to the same place; the trick is finding that path of least resistance that gets you there faster and with less needless suffering or trial and error. 

That's what distinguishes me from other coaches, particularly those who have previously had success as professionals in their respective disciplines. What may have worked for them in their heyday may not be the newest or the most efficient means of helping a recreational athlete reach his or her goals. 

I'm my own guinea pig, constantly testing my own training plans on myself to judge their efficacy. I don't have hard, fast rules that I apply universally to every athlete. Each athlete is unique, and the unique approaches to achieving peak performance are nearly infinite. The trick is finding the right match for each athlete. 

Ultimately, I want every person I coach to see themselves as athletes and embrace the remarkable feats in which the human body and mind are capable. Even if your fitness goals are modest, simply seeing yourself as an athlete regardless of body type is the key to changing your self-image for the better and helping you reach your own level of personal excellence.

How would you summarize your overall coaching philosophy? Exercise physiology is constantly evolving and changing, and training philosophies vary. A challenge I embrace is picking and choosing the best attributes from often differing philosophies and training modalities and synthesizing them into a coherent overall strategy. I have a template for an overall training plan, but I'm constantly tweaking it based on new science, new ideas and cutting edge techniques, and tailoring it for each individual athlete.

I look at coaching as more than just a monthly training plan. I look at the whole person, the whole athlete, and guide them in such a way that their accomplishments in sport are an analog to the accomplishments they make in life. Athletics is metaphor for life, and the positive mental traits that you cultivate and develop to help you reach success in cycling, swimming and running are transferable to every facet of your life. 

What can a client expect from working with you? Expect more than a list of workouts. Expect a totally comprehensive approach to physical and mental fitness that includes state-of-the-art training tools such as power meters, the latest training techniques and protocols, and a commitment to sports psychology exercises and techniques to improve your focus, commitment, confidence, positive images and distraction control. This involves regular contact and feedback, from the daily analysis of your power files, to evaluation of racing tactics and nutrition strategies, to the state of your mental readiness and positive focus. 

To Contact Barrett Brauer:
P: 949-752-2080 x105
E: cyclecoachbarrett@gmail.com

 
         
Main St. & Red Hill Ave. Irvine, CA 92614
949-752-2080 (call or text)
(866) 742-2196 toll free (call only)
Store Hours:
Mon - Fri: 10:30-6
Sat: 8-5, Sun: 12-5
 
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